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A hand arranging wooden blocks that spell out the word “FEES” on a white desk, symbolizing the concept of service charges or pricing structures in business.

Let’s Talk About the “F” Word: FEES

(How to Lead With Confidence When Clients Push Back on Pricing) You know the moment. It’s going so well on the call, and then the client says it:
 “But the other caterer doesn’t charge an admin fee…”

 Or worse:
 “We love everything… but you’re just too expensive.” And suddenly, your energy dips. You get a […]

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Catering, Sales Correspondence, Sales Training

Golden lab puppy lying on a soft gray dog bed, looking directly at the camera

The Micro-Moments That Build a Sales Powerhouse

Small actions. Big trust. Real results. I once had a client tell me they booked their venue because the salesperson remembered their dog’s name. That was it. Not the price. Not the Pinterest-worthy ballroom. Not the perfectly paired signature cocktail. It was the moment during a follow-up call when the salesperson asked, “How’s Bear doing?” […]

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Sales Correspondence, Sales Training, Venue

Food inclusion & catering sales

Uniting Food Including & Catering Sales: A Conversation with Tracy Stuckrath

Listen to the podcast It was an absolute delight to join my friend and colleague, Tracy Stuckrath, on her “Eating at a Meeting” podcast. Tracy and I share a deep passion for food inclusion and diversity, and how these crucial elements can drive success in catering sales. Our conversation was not just a meeting of minds […]

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Catering, Sales Training

Barbie inspired wedding themes

Capitalizing on the Barbie Craze: A Guide for Wedding Pros

In the ever-evolving world of wedding trends, there’s a new wave sweeping the industry: the Barbie-inspired, ultra-frilly wedding, a vibe exuding happiness and optimism. As a wedding professional, it’s a fantastic opportunity to offer unique services that cater to clients looking to infuse their special day with glamour and nostalgia. Here are ideas on how […]

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Catering, Menu Ideas, Sales Training, Wedding

See it then be it

Visualize and Actualize: Embracing Barbie’s “See It, Then Be It” Mindset in Catering Sales

In the world of catering sales, success often comes to those who can envision their goals and then put in the work to make those dreams a reality. It’s a principle that’s encapsulated perfectly in Barbie’s empowering message to fans of all ages: “See it, then be it”. Embracing this mindset places you at the helm […]

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Catering, Sales Training

When we change, we grow

When We Change, We Grow

How to inspire, engage and elevate your team in 2022.

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Sales Training

First Impressions Matter

First Impressions Are Important

Does Your Company’s Need For New Business Match How You Treat Walk-in Business?

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Sales Training

This 12-month Rainmaker Sales Meeting Roadmap includes a calendar of check-ins and suggested adjustments that will help you create the kind of consistent, steady progress that transforms how your team connects with clients and closes sales.

Are your Sales Meetings lacking intention, energy, and purpose?