The Story of Rainmaker
IN OCTOBER 2021, I WAS SITTING STILL FOR THE FIRST TIME IN A VERY LONG TIME.
I had just left my career as a Director of Sales after 15 years. I wrote a blog called “How Do You Make a Butterfly?” about what salespeople needed to find their wings again, hit publish, and promptly crossed “writer” off my list. Far too vulnerable.
Then the most extraordinary people started showing up in my inbox, encouraging me to fly again.
MY INBOX, OCTOBER 2021
From a caterer in New York City
“My wife is a very wise therapist, and she tells her patients, ‘leap and the net will appear.’”
From a business development legend in Texas
“You did not only survive a pandemic, you flipped it upside down, and shoved some wedding cake down its throat.”
I mean, come on. Best. Inbox. Ever.
Then a dear friend and venue owner called. “Would you be interested in helping me with some marketing work?” An ask for help that was, in his own beautiful way, a helping hand to me who was searching for purpose post-pandemic. I needed an invoice, which meant I needed a name. My Culture Index profile said it best: The Rainmaker. So naturally, I started by painting my kids’ playroom, reserving a domain and creating a logo that had two infinity symbols in the center... Always Connecting. Forever Learning.
Over lunch, a catering legend I have admired for years asked, “If you could do anything, what would you want to do?”
I had to really sit with that question. What did I want Rainmaker to be? Every time I thought about it, I went right back to my years as a Director of Sales. It can be a lonely seat, somewhere between the owner and the salespeople, carrying the number and the team at the same time. All I ever wanted was someone to talk it through with. Someone to plan with and dream with. Someone who would listen to my idea, tell me it was a good one, and then show me how to make it even better. A real partner, right there in the work with me.
That was it. I could become that person for someone else.
RAINMAKER WAS BORN
Within months, colleagues, friends and industry partners came calling. They wanted coaching for their Directors of Sales, sales training that would bring their whole team together, and a sales and marketing audit to show them exactly where the next opportunity was hiding.
Then came newly promoted sales managers finding their footing, venue teams ready to turn tours into booked dates, salespeople hungry for their best year yet, general managers carrying sales on top of everything else, and founders handing the keys to the next generation of leaders.
“Are you there, God? It’s me, Margaret. I think I have a company.”
That is what Rainmaker is for you: someone to plan with, someone to dream with, and someone right there in the work beside you.
