rainmaker

sales + marketing group

for Catering & Events Professionals 

Sales & Marketing Assets


Become the venue everyone wants to book! 
Make every touch point unforgettable with sales enablement tools that help your sales and marketing team speak the same language as your potential clients. 

Sales & Marketing Materials for                 Businesses
 

WHat's inside your venue planning guide


Catering

A Tool That Works As Part of Your Sales Team

Your Venue Planning Guide isn’t just a brochure—it’s a powerful sales enablement tool that helps potential clients visualize their event before they get on a call with you.

✔️ Lead Nurturing & Sales Acceleration – By the time they connect with you, they’re already invested—so your planning calls start further down the sales funnel, making conversations more productive and increasing your chances of closing the deal.
✔️ A Seamless Sales Process – Integrate your guide into client conversations, follow-up emails, or website lead capture forms, and reinforce your venue’s value.
✔️ Showcase & Sell Smarter – Highlight your venue’s features, pricing, and packages in a polished, strategic way that keeps potential clients engaged.

Venue Planning Guides

  • Venue Features
  • Rental Packages 
  • Wedding Packages
  • Floor Plan Options

  • Menu Customization 
  • Headcount Guarentees 
  • Photo Galleries and Virtual Tours
  • Booking Next Steps

Sales & Marketing Materials for
              Businesses
 

Venue Planning Guide Examples:

More Than a Menu—A Sales-Driven, Interactive Client Experience

Your seasonal menu can be a strategic sales tool designed to anchor pricing, showcase your expertise, and guide clients seamlessly through the decision-making process. These menus don’t just inform; they influence, engage, and move clients closer to booking.

✔️ Sales Psychology in Action – Leverage anchoring techniques, price positioning, and strategic menu design to increase perceived value and upsell enhancements effortlessly.
✔️ Guided Client Journey – Interactive sections lead clients through event styles like plated, buffet, family-style, stations, and cocktail receptions, ensuring they see the best-fit options for their event.
✔️ Built-in Calls to Action – Every menu has next-step prompts designed to encourage faster decision-making and bring clients further into the booking process.

This is how you step above and apart from the competition—by using menus that sell for you while reinforcing your brand’s expertise and hospitality.

Catering Seasonal Menus


Catering Seasonal Menu Examples:

Catering Lookbooks Highlight:


Make your clients' vision a reality by showcasing your catering services as the soul of their event.

Lay the foundation for an unforgettable experience with a digital brochure intentionally designed to help your potential clients see why you are the culinary artist that can bring their vision to life. 

This powerful interactive digital marketing tool is proven to help your potential clients see themselves through your work, picturing their event as they flip through your culinary expertise. 

Catering Lookbooks

  • Cocktail hour 
  • Tastings 
  • Hors d’oeuvres 
  • Buffet 
  • Entrées 
  • Plated service

  • Passed appetizers 
  • Station buffet
  • Dietary Restrictions 
  • Signature Cocktails
  • Bar Packages
  • Wine Pairings

Catering Lookbook Examples:

Client Love

- Jessica Hill, Director of Sales, CT Wedding Group




“We just had the strongest January that we’ve recorded in both lead volume and booked business, and the top driver was our downloadable wedding planning guides!

And now our couples are using them as their North Star as we dive into planning with them. Mission: accomplished.”

- Mary-Beth McDowell Valk, Director of Wedding Planning, CT Wedding Group

“We’ve been with Margaret since she founded Rainmaker, and it was the best decision our team could have made. She has elevated our marketing materials in ways we didn’t even know was possible, setting us apart from our competitors.

She understands our business, anticipates our needs, and delivers more than what we could have put into words. She’s also so fun, positive, and motivating; always making my day better after meeting with her!”

Make it count with catering marketing materials that make a lasting impression. 

You only get one 

first impression.

Confidently Showcase Your Services
Attract High-Value Clients
Streamline Your Sales Process
Create Engaging & Targeted Content 
Maximize Conversions with Data-Driven Marketing Strategies 


Confidently Showcase Your Services

Attract High-Value Clients

Streamline Your Sales Process

Create Engaging & Targeted Content 

Maximize Conversions with Data-Driven Marketing Strategies 


We are caterers who love hospitality, taking hospitality sales and marketing to the next level. Uniquely, each piece of marketing collateral created focuses on the catering conversion funnel.

From generating materials, conceptualizing advertisements, maximizing social media, the Rainmaker team is the bridge between cutting-edge marketing and sales enablement.

The Rainmaker Difference