Salespeople Are Developed.
Great Sales Teams Are
Great
Built.
virtual coaching
sales workshops
See your business through your clients' eyes. We secret shop your full marketing and sales journey, from first click to signed contract, then give your team a 30, 60, 90 day plan to win more of the right events.
RAINMAKER Sales & marketing audits
Take the free Sales Scorecard. In a few minutes you will see what is working, where inquiries slip away, and which next step will help your team the most.
wondering where to start?
From directors of sales to every salesperson on your team. Leadership coaching, one-on-one sessions and team sales meetings, all virtual, all built around your pipeline, so more of the right events get booked.
A hands-on workshop shaped around your business. Leadership sessions for directors of sales, consultative selling labs for the whole revenue team, and venue walk-throughs that turn tours and proposals into signed events.
we listen first
Margaret learns your team, your venue, your menus, your guests, and your goals.
we look at the numbers
we build it together
we practice out loud
we measure and celebrate
Inquiries, tours, tastings, conversion and booked dates show where the opportunity lives.
Scripts, follow-up rhythms, pricing conversations and dashboards, shaped around your business.
Role play, real scenarios and live feedback until it feels natural.
Progress gets tracked, wins get named, and the system keeps working after the session ends.
to work with rainmaker
What it feels like
They Arrive Informed
They experience your space through other people's content, read reviews and use AI to organize their questions. Give them enough to recognize a fit, then make the conversation worth having.
A Vision Still Needs a Guide
Go Three Layers Deep
Follow-Up Brings Something Useful
A buyer may arrive with a beautifully developed vision and still need help with what it will cost, how it will work and what matters most. That guidance is where your team shines.
When they say, “We want everyone to have fun,” get curious. What does fun look like to them? What have they experienced at other events? Why is that important? Use what you learn to shape your recommendations. Present the proposal on a call so you can connect each recommendation to something they told you matters.
If they told you their grandmother uses a walker, show them how comfortably she will move through the space. A thoughtful salesperson gives them a reason to have the next conversation.
Now Learn Something Meaningful About Them
They already know you
Today's couples, corporate clients and planners can explore your venue, your menus and your reviews long before they reach out. By the time they inquire, they may know a lot about your business. Your opportunity is to learn something meaningful about them.
“The value of AI is the time and attention it gives us back. What we do with that attention is where hospitality happens.”
Your team gets time back, and your clients get more of their attention.
Discovery that stays with you. Organize every conversation so your salespeople know exactly what matters to each client and which questions to ask next.
Proposals in their own words. Create proposals and pitch decks that mirror what the client told you and reflect what they said mattered most.
Confidence before the call. Practice the pricing conversation so every salesperson explains the investment clearly and calmly.
Follow-up worth opening. Draft a thoughtful next message in moments, then make it specific and human.
A clear view for leaders. Dashboards that connect to your CRM, so you see your pipeline and coach with confidence.
Your Buyers Plan With AI.
Your Team Can Serve Them With It.
Where Ai fits
Rainmaker builds AI tools with your leaders and trains your salespeople to use them with ease. Every tool is designed around your venue, your menus and the way your team sells.
"Partnering with Margaret and Rainmaker Sales and Marketing has been a transformative experience both personally and for my business."
- Chris Sanchez, Managing Partner - The Lux Group
"As the owner and CEO of a rapidly expanding catering and hospitality company, I’ve seen firsthand how Margaret’s guidance has driven us to new heights. Over the years, Margaret has evolved from a consultant into a trusted mentor and dear friend. Her unwavering commitment to our success is reflected in her deep involvement in every initiative. She consistently goes above and beyond to ensure our team thrives. By bringing the latest best practices to the table, she ensures we remain at the forefront of the industry."
"Words cannot begin to express the love and admiration I have for Rainmaker Sales and Marketing, and especially for Margaret."
- Brooke Maier, JDK Group, Floral and Event Design Coordinator
"Her unwavering passion for people, sales, and the events industry is truly palpable. Margaret is a constant source of inspiration, reminding me daily to be a better sales representative and, more importantly, a better person. She radiates positivity and continuously motivates her teams to be the best version of themselves through innovation and thoughtful connection. I genuinely wouldn’t be where I am today without her invaluable guidance and support."
"I can't say enough about working with Margaret at Rainmaker."
- Tracy Vessillo, President - Puff 'n Stuff Catering
"We are a large, successful premier event caterer in Florida and have been for many years. We were looking to rebuild our sales program from the bottom up. Everything from a new commission schedule, new goals for the sales teams, new marketing and social media strategies to training for the whole team. These are just some of the things Margaret helped us create. I would even say that Margaret's contributions benefited the company beyond just sales and marketing. As a result of working with Rainmaker, we now have a focused business plan moving forward. Margaret even worked with us on recruiting and hiring a new VP of Sales and Marketing that has ensured we carry Rainmaker’s programs forward and beyond. Rainmaker is well worth the investment.
"Margaret at Rainmaker Sales & Marketing is hands down the best of the best!"
- Lizzy Desibia, COO - Russell Morin
As the COO of a large premier catering company in New England and a member of Leading Caterers of America, I've had the pleasure of working with some fantastic sales and marketing coaches, but Margaret is truly in a league of her own. Her ability to spot sales and marketing opportunities in everyday life is nothing short of remarkable! She consistently brings something new to the table, never letting her content get stale—exactly the kind of tactic every great catering salesperson should be using. Every conversation with her sparks fresh ideas that are so relevant to catering and events. She’s been an inspiration not only to me but also to my entire team. If you’re looking for someone who’s creative, insightful, and has an unmatched passion for what she does, look no further.
Margaret is a true game-changer!
Margaret Brower is the trusted advisor behind some of the country's leading catering and venue sales teams.
Her first sales mentor was her dad, who showed her that every great sale begins with genuinely caring about the person across the table. Two decades of leading multimillion-dollar sales organizations later, that lesson still shapes everything she teaches.
Today she works side by side with owners, directors of sales and every salesperson on their teams to book more of the right events, raise conversion and build systems that keep working long after the session ends.
Meet Margaret
SALES STRATEGIST & COACH FOR CATERERS AND VENUES
SALES LEADER
Leading Caterers of America
Her belief is simple:
When people have the clarity, confidence and structure to do their best work, extraordinary results follow.
BOARD OF DIRECTORS
International Caterers Association
EDUCATION CHAIR
ASCEND, THE CONFERENCE
Take the Rainmaker Sales Scorecard and see exactly where your bookings are gaining momentum and where your next opportunity is waiting. Answer 20 quick questions about how your team sells today, and receive your score, your forecast, and the one area that will move your numbers fastest.
How strong is your sales system?
You have the potential to lead sales with confidence, build stronger client relationships, and grow your business with intention. I’ll give you the tools, strategies, and guidance to bring out your strengths and help you hit every target. Together, we’ll unlock the Rainmaker in you.
Ready to crush your sales goals?
Let’s unlock the Rainmaker in YOU!
goals?
