What You Walk Away With
FOR EVERYONE
The recording, transcript and resources from every session, so the coaching keeps working.
FOR LEADERS
A clear view of your pipeline, a coaching rhythm for one-on-ones, and a partner for every big decision.
FOR SALESPEOPLE
Confidence in every pricing conversation, proposals in the client’s own words, and a follow-up rhythm that books.
I help people think, sell and lead through the work already in front of them. I listen for what is underneath. A salesperson who wants more confidence may need deeper menu knowledge, a clearer process or practice saying the words.
A leader focused on bookings may need better information, clearer expectations or a fresh way to coach. Together, we find what needs attention and work on it.
The Top Producer
Years of success and a process they trust. Together we find their next level and turn what they know into something the whole team can learn from.
The Eager Newcomer
The Relationship Builder
Full of heart and great with clients. Together we build the knowledge and confidence to make decisions on their own.
Clients adore them, and their proposals are thoughtful. Together we practice talking about price and asking for the booking with the same warmth.
Every Salesperson Has Room to Grow
You'll See Your Team Here
The Inconsistent Performer
The Experienced Traditionalist
The Overextended Achiever
Brilliant in the room with clients. Together we build the rhythm of follow-up, priorities and pipeline that turns great months into great years.
Loyal, knowledgeable and respected. Together we bring the methods they trust into how today's clients shop and communicate.
Owns everything and cares deeply. Together we build systems and handoffs so their results last and their energy returns.
Wherever each person starts, we work on what helps them grow next.
The Kickoff
Two hours to understand your business, your people and your goals. We map how clients move through your process, where opportunities are waiting and what to work on first. You leave with clear priorities and a picture of what progress looks like.
Coaching Tailored to You
Everything Stays With You
Your cadence fits your team, your season and your goals. Sessions can be one-on-one, with your full team, with leadership or a combination.
You receive the recording and transcript of every session, plus resources for the lesson at hand, so the coaching keeps working long after we hang up.
Coaching Shaped Around You
How it Works
The Inbox Audit
We open your CRM inbox together and read your recent emails the way your clients read them, unpacking the space between what you meant and what they heard.
Together, we rewrite it. Then we level up the skill behind it, so you move beyond templates and write every reply in your own words, for the client in front of you. You leave every session with a reply you are proud to send, and the skill to write the next one yourself.
To: Jordan and Sam Re: Pricing for our June wedding
Hi Jordan, thanks for reaching out! Our packages start at $145 per person. Let me know if you have any questions.
A quick, helpful answer.
A price list.
"Jordan and Sam, I love that we've made your shortlist! Let's get you some real numbers so you can see how we fit into your June wedding plans.
I have something fun for you. Our interactive wedding lookbook lets you explore the menus, choose what sounds delicious, and see the pricing for the wedding you're actually imagining."
Build a stronger way of selling together.
We use your sales meetings to build skill, sharpen judgment and keep the work relevant. We bring in real client situations, regional trends, pop culture and what buyers are responding to right now, then connect it back to inquiry, pricing, proposals, tours and follow-up so the team learns together and gets stronger every week. Your team leaves with the recipe for a personalized client experience.
Learn to lead the number and develop the people.
Become more capable and confident in your own work.
Build the conditions for sales success.
Directors of Sales are my favorite people to work with. I spent 15 years in that seat. You carry the number, develop the team and translate ownership’s priorities into action. We build your financial fluency, strengthen communication and give you the right tools for pipeline, pace, coaching and accountability.
We meet monthly and get into the real details of your book of business. We look at the conversations you are having, the clients who are hesitating, the proposals that need work, and the follow-up that is getting quiet. We coach the skill underneath each situation so you become more confident, more thoughtful and better at knowing what to do next.
I serve as your thought partner on growth, people and performance. We look at where revenue opportunities live, what your sales team needs and whether you are measuring the right things, then turn it into decisions and clear ownership.
Coaching for Every Seat at the Table
Choose Your Path
Casa Real at Ruby Hill Winery and The Palm in the Vineyard, Livermore, California
Beets Hospitality
Part of the Team
I've always believed the best work grows from meaningful relationships. My partnership with Beets Hospitality is a beautiful example of that.
I've had the privilege of supporting their leadership team through one of the most meaningful chapters in their company's history, including the transition from founder to a new CEO. Together, we've reimagined their sales team, developed leaders, strengthened collaboration across departments, and brought fresh energy and direction to their marketing. I've been part of the big conversations, important decisions, and everyday problem-solving that shape their future.
Somewhere along the way, I've become part of their team. I know their people, I understand their vision, and I care deeply about their success. When something wonderful happens at Beets, I'm celebrating right alongside them.
GROWTH
PROFIT
PEOPLE
JOY
Significant revenue growth
Increasing profitability
Stronger leaders and a team that stays
A whole lot of fun along the way
From “book it to cook it” to a team of specialists.
Sales, production and coordination
Goals and initiatives for every specialty
Development, coaching and accountability
Dashboards and financial fluency
Social media revamp, three new websites and pricing tools
“Sales. Operations. Culinary. Property maintenance. Different personalities, different roles, different pressures, and somehow she got real participation and buy-in from all of them around culture, growth, communication, and accountability. That’s rare.”
CEO & Owner, Beets Hospitality Group
