For Catering & Venue Sales & Event Professionals

Virtual Sales Coaching

You're already great at what you do—Rainmaker Virtual Coaching helps you sharpen those skills and take them to the next level. You’re the one driving sales, building connections, and turning inquiries into booked events. 

Make Every Client Interaction Count

Strengthen Your Sales Confidence
Strengthen Your Systems for Seamless Sales
Increase Conversions & Revenue Growth

With virtual coaching, you and your team will level up your approach, streamline your sales journey, and connect with clients with cutting-edge technology and tried-and-true psychological principles (with a twist).

Strengthen Your Sales Confidence

Strengthen Your Systems for Seamless Sales

Increase Conversions & Revenue Growth

virtual sales coaching

Suite

Pinpoint Gaps. Take Action. Drive Results.

A 2-hour deep dive into your catering or venue sales and marketing strategy to uncover missed opportunities and optimize your process. We’ll refine your client journey, sales messaging, and lead conversion strategy—giving you quick wins and an actionable roadmap for success in the next 30-90 days.

✔️ Optimize Your Client Experience – Review how you tour, send proposals, book, and engage with clients, ensuring every step of the sales journey is working for you.
✔️ Audit Key Sales & Marketing Touchpoints – Fine-tune emails, sales language, inquiry responses, and your booking flow to create a seamless experience that converts more leads.

Ready to strengthen your sales approach?

Virtual Strategy Audit


SALES STRATEGY

Strengthen Your Sales Process. Convert More Leads.

A three-part intensive training designed to help venue owners and sales managers create a stronger, more consistent sales process without a long-term coaching commitment. We’ll refine your lead generation, client consultations, and follow-up strategies to increase bookings and improve conversion rates.

✔️ Optimize Your Venue’s Sales Funnel – Learn how to attract, engage, and convert inquiries faster and more reliably.
✔️ Master Consultative Selling & Follow-Up – Hands-on training in touring techniques, email segmentation, and negotiation strategies to boost close rates.

Ready to refine your sales process and sell out your venue?



Venue Sales Bootcamp

SALES COACHING

Director of Sales Therapy


SALES STRATEGY



Your Solution Resource for Catering and Venue Leadership

As a Director of Sales, you don’t have a peer—you’re the one leading the charge, setting the vision, and driving results. But even the best leaders need a trusted thought partner to strategize with, troubleshoot challenges, and refine their approach. That’s where I come in.

Having been a Director of Sales for years, I know what it’s like to navigate high expectations, build sales momentum, and develop a team—all without someone to bounce ideas off of. This mentorship is designed to give you the resource I wish I had—a strategic sounding board, a problem-solver, and a results-driven coach.

✔️ Sales Strategy & Troubleshooting – Refine your packaging, menu formats, and pricing strategies to drive conversions.
✔️ Custom Sales Training Development – Build weekly sales lessons that compound success and create a stronger, more confident team.
✔️ Real-Time Problem Solving – Tackle lead challenges, client objections, and growth barriers with proactive solutions.

You’re leading the team—let’s make sure you have the support to lead with confidence.


Personalized Coaching. Sales Accountability. Scalable Growth.

An 8-week coaching program designed for catering and venue sales teams looking for ongoing expert guidance, real-time feedback, and strategic accountability to scale their event business. Each week, we refine your sales approach, troubleshoot challenges, and optimize opportunities—so you can book more, sell smarter, and grow faster.

✔️ Tailored Coaching for Your Goals – Weekly sessions focused on your unique sales challenges, from lead conversion to pricing strategies.
✔️ Real-Time Lead & Tour Reviews – Analyze past and upcoming leads to refine your approach and improve your closing rate.
✔️ Accountability & Momentum – Keep strategies on track with continuous adjustments, insights, and wins celebrated along the way.

Ready to elevate your sales game?

The Rainmaker’s Room

SALES MENTORSHIP

love notes from our clients

"Margaret Brower is a trailblazer in sales and marketing for the events industry."

- Steve Sanchez- President, The JDK Group

"With her extensive experience and genuine approach, she not only practices what she preaches but also builds meaningful relationships with both you and your team. Margaret delves deeply into areas of learning and growth, offering more than just a to-do list! She collaborates with you as if she’s part of your team. Her wealth of knowledge is matched only by her radiant personality and kindness. She’s passionate about the industry and dedicated to helping others succeed. Our team adores her and eagerly anticipates her insights." 

"Margaret is always “ON”, fully of energy, positive, and provides sound advice, tools, tactics, and strategies."

- Paul Raasch, President, Zilli Hospitality Group


"Our organization has been providing hospitality services for over five decades and have worked with hundreds of advisors and consultants. We have an internal mantra of ‘surrounding ourselves with individuals who are smarter than us’ in an effort to continually build on what we have and get better! Margaret has worked with us for almost three years now and she really thinks differently, challenges us in a thought-provoking way, and has helped us grow our sales significantly-and not just the sales dollars, but also our team’s intellect, thought process, and so much more. She tells it like it is and has been instrumental in our growth. 

"I can't say enough about working with Margaret at Rainmaker."

- Tracy Vessillo, President - Puff 'n Stuff Catering

"We are a large, successful premier event caterer in Florida and have been for many years. We were looking to rebuild our sales program from the bottom up. Everything from a new commission schedule, new goals for the sales teams, new marketing and social media strategies to training for the whole team. These are just some of the things Margaret helped us create. I would even say that Margaret's contributions benefited the company beyond just sales and marketing. As a result of working with Rainmaker, we now have a focused business plan moving forward. Margaret even worked with us on recruiting and hiring a new VP of Sales and Marketing that has ensured we carry Rainmaker’s programs forward and beyond. Rainmaker is well worth the investment.

Everything you want to accomplish is an action plan away

This 6-month Sales Meeting Plan includes a calendar of check-ins and suggested adjustments that will help you create the kind of consistent, steady progress that transforms how your team connects with clients and closes sales.

Are your Sales Meetings lacking intention, energy, and purpose?

AUTHENTIC, IMPACTFUL & UNFORGETTABLE 

Become the kind of connector you all want to work with