SALES & MARKETING STRATEGY AUDIT
FOR CATERERS AND EVENT VENUES • FULLY VIRTUAL
See your business
through your
client’s eyes.
Facts, Not Feelings
I secret shop your business, compare you side by side with your local competitors and look behind the scenes with your team. Then I hand you a prioritized 30, 60, 90 day roadmap your team can start on right away.
WHAT YOUR CLIENT EXPERIENCED
What’s Inside
Three Parts, One Clear Plan
01
The Client Experience
I experience your sales journey firsthand as a prospective client, from your social media and website to the final follow-up. Then I shop your competitors the same way, so you see exactly how you compare.
02
Behind the Scenes
I review your numbers, proposals, systems and marketing, and listen to the people who make it all happen. Your everyday materials tell the truest story.
THE BEST PART
03
Your 30, 60, 90 Day Roadmap
Your written audit, your competitive comparison and clear priorities in the order that matters most, delivered in a virtual Strategy Intensive with you and your leaders.
THE MODERN BUYER’S JOURNEY
Your clients decide long before they call.
They read your reviews, scroll your menus, compare your spaces and ask AI about you. The audit follows that whole journey, so every moment moves them closer to booking with you.
WHAT I LOOK AT
Every Touchpoint, Start to Finish
Website and Search
How easily clients find you, and what they see the moment they arrive.
Social Media
How your feeds inspire clients to reach out and reflect the experience you deliver.
Reviews and Reputation
What clients read about you before they ever say hello.
How You Compare
A side by side look at your local competitors through your client’s eyes.
The Inquiry Experience
How easy it is to reach out and how welcome clients feel when they do.
Response and Follow-Up
Speed, tone and rhythm from the first reply to the signed contract.
Tours and Tastings
How each visit builds confidence and moves clients toward booking.
Proposals and Pricing
How clearly your proposals and menus communicate value.
Your Numbers
Inquiries, tours and bookings, so you see exactly where momentum builds.
Your Team
Roles, strengths and the support each salesperson needs to thrive.
How it Works
Before, During and After
BEFORE
Getting to Know You
We start with your goals, your team and what you would love more of, and you share the materials your team already uses, just as they are.
DURING
Discovery and the Client Experience
I listen to your team, experience your sales journey as a client and look at every touchpoint behind the scenes.
AFTER
Your Strategy Intensive
We walk through your written audit together, and you leave with a 30, 60, 90 day roadmap built for your team.
“Margaret just completed an extraordinary audit for our company full of rich insights, thoughtful details, and her signature positive outlook.”
EMMANUELLE HEYMAN, DEBORAH MILLER CATERING & EVENTS
“…was able to dig deep into the nitty gritty without making anyone feel bad. It was truly a great experience and I would highly recommend to everyone!”
DEBORAH DAOUDI, DISH FOOD & EVENTS
“As a result of working with Rainmaker, we now have a focused business plan moving forward.”
TRACY VESSILLO, PUFF ’N STUFF CATERING
AN AUDIT IS A GREAT FIT WHEN
You want an expert set of eyes on the whole picture.
Let’s Take a Look Together
Request Your Sales & Marketing Strategy Audit
Tell me a little about your business and what you would love to grow, and I’ll reach out to plan your audit.
REQUEST YOUR AUDIT
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