How to Show Up Like You Belong in Every Sales Conversation Confidence is a preparation strategy. When we think of confidence in sales, we often imagine the moment during the pitch; the handshake, the smile, the poise. But the truth is, confidence is built before you ever walk into the room or log onto the […]
read more →
Six months ago, I walked into the radiologist’s office and had the most remarkable check-in experience. I was fourth in line, waiting for my turn, when I noticed the reception steward – a man I later learned is named MJ. As he enthusiastically greeted each person ahead of me, he sent them off with little […]
read more →
Right now, AI tools like ChatGPT are changing how your future clients find vendors—and if your catering or venue business isn’t showing up, it’s not because you’re not excellent. It’s because AI doesn’t recognize or understand you yet. You’re not alone. Most caterers and venues haven’t been told how to optimize for AI tools like […]
read more →
(How to Lead With Confidence When Clients Push Back on Pricing) You know the moment. It’s going so well on the call, and then the client says it: “But the other caterer doesn’t charge an admin fee…” Or worse: “We love everything… but you’re just too expensive.” And suddenly, your energy dips. You get a […]
read more →
Small actions. Big trust. Real results. I once had a client tell me they booked their venue because the salesperson remembered their dog’s name. That was it. Not the price. Not the Pinterest-worthy ballroom. Not the perfectly paired signature cocktail. It was the moment during a follow-up call when the salesperson asked, “How’s Bear doing?” […]
read more →
The catering and event industry is constantly evolving. What was trending last year might already feel outdated today. If you’re in the catering business, staying ahead isn’t about chasing fads but understanding industry trends, anticipating client preferences, and strategically positioning your offerings to remain competitive. Ignoring trends means your competitors are gaining an edge. Staying […]
read more →
I recently had the pleasure of joining Jonathan Aymin, the insightful host of The Venue Rx podcast, for an engaging discussion about the intricacies of wedding venue sales. As the owner of Rainmaker Sales & Marketing Group, I’ve always believed in the power of authentic connections and customized sales strategies, and it was wonderful to delve […]
read more →
This 12-month Rainmaker Sales Meeting Roadmap includes a calendar of check-ins and suggested adjustments that will help you create the kind of consistent, steady progress that transforms how your team connects with clients and closes sales.
Are your Sales Meetings lacking intention, energy, and purpose?
