Navigating the intricacies of print advertising in the hospitality industry can be a challenge, especially when it comes to creating visuals that truly resonate.
Rainmaker Sales & Marketing, your fellow event professionals, bring a deep understanding of what works in the industry. Let us curate your best images and craft eye-catching, captivating ads that not only tell your story but propel your event company to new heights.
Print Ads
Our collection is not just about paper and ink; it’s a testament to the art of storytelling and capturing attention. Each ad is a fusion of creativity and strategy designed to elevate your event business to new heights.
Zilli Hospitality’s Radiant Spotlight in Wisconsin Bride Magazine
Rainmaker Sales & Marketing recently collaborated with Zilli Hospitality to create a stunning two-page spread for their exclusive venue, The Pritzlaff, featured in Wisconsin Bride Magazine. The challenge was clear: stand out in a sea of advertisements and captivate the audience.
The Vision: A Seamless Blend
Understanding the need for a distinctive approach, we crafted the ad as an advertorial, seamlessly aligning with the magazine’s style and vibe. The objective was to give the ad an authentic touch, creating the illusion of an article rather than a conventional ad, thereby enhancing visibility and establishing a sense of social proof.
The Message: Elevating Moments Beyond Expectations
The copy emphasized the transformative experience Zilli Hospitality brings to weddings, transcending the ordinary with each celebration. Phrases like “When you dream of a day that’s more than just cake and bouquets” set the tone, inviting readers to envision a wedding day beyond the ordinary.
Culinary Delights: Crafting Memories through Exceptional Catering
The copy delved into the culinary excellence of Zilli Hospitality, portraying the chefs as artisans crafting dishes that transcend the realm of mere meals. Drawing inspiration from local flavors, the chefs aimed to ensure that the menu became a delectable reflection of each couple’s unique love story.
The Result: A Blend of Subtle Intrigue and Social Proof
The final two-page spread seamlessly integrated with the magazine’s content, achieving the desired illusion of an engaging article rather than a traditional ad. By embodying the essence of Zilli Hospitality’s commitment to excellence, the advertorial not only stood out but also garnered a higher likelihood of being read, thus establishing a subtle yet powerful sense of social proof.
SDPR Event Shoppe – Elevating Elegance in the Hamptons
Ad Campaign 1: “Fall in Love with Every Detail”
Rainmaker Sales & Marketing partnered with SDPR Event Shoppe to craft a compelling ad campaign that spoke directly to couples seeking the extraordinary for their weddings in the Hamptons. The headline “Fall in love with every detail” perfectly encapsulated SDPR’s commitment to meticulous event planning and exquisite rentals. The tagline “the difference is in the details” played cleverly on SDPR’s acronym (Something Different Party Rental), reinforcing their unique approach. The result was an ad that not only stood out but also conveyed the luxury and attention to detail that sets SDPR Event Shoppe apart.
Ad Campaign 2: Unbreakable Drinkware Launch
In the second phase of our collaboration, Rainmaker Sales & Marketing took SDPR Event Shoppe’s product launch for unbreakable drinkware to new heights. With headlines like “Unbreakable Drinkware for your unbreakable style” and “Unbreakable Drinkware for your unbreakable spirit,” we highlighted the innovative nature of the product. The material, resembling glass or crystal but virtually unbreakable, opened new avenues for upscale events like pool parties and high-end restaurants. The ads effectively communicated the durability and elegance of the drinkware, driving local rentals and purchases for various events.
